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Creating and marketing new products and services /
This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-developmen...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
CRC Press,
Ã2014.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |