The social executive : how to master social media and why it's good for business /

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Building and maintaining networks has always been an important part of business. While networking for managers may still involve face-to-face relationships, today's strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media i...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kasian-Lew, Dionne (Author)
Format: Electronic eBook
Language:Inglés
Published: Milton, Queensland : Wiley, 2014.
Subjects:
Communication in management.
Businesspeople > Social networks.
Business enterprises > Computer networks.
Online social networks.
Communication en gestion.
Gens d'affaires > Réseaux sociaux.
Entreprises > Réseaux d'ordinateurs.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Gargantuan and growing : the digital economy
  • Six damaging myths about social media
  • Mindshift : from 'so what' to 'social'
  • The high cost of social executive absenteeism
  • Double jeopardy : why you can't not be there
  • Professional development at the digital frontier
  • Why you must own your digital and social media assets
  • Set the bar : social media benchmarks
  • Twitter : the global brain index
  • Lock in LinkedIn : a new, global business lunch
  • SlideShare : it's a pump class for PowerPoint
  • Google Plus : your social rolodex
  • Facebook : your new lounge
  • Executive Ecosystem : curate, automate, bring it together.

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