The handbook of market intelligence : understand, compete and grow in global markets /

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"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hedin, Hans
Other Authors: Hirvensalo, Irmeli, Vaarnas, Markko
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex : Wiley, 2014.
Edition:2nd edition.
Subjects:
Business intelligence.
Marketing research.
Business intelligence > Case studies.
Marketing research > Case studies.
Marketing > Recherche.
Marketing > Recherche > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business intelligence
Marketing research
Case studies
Case studies.
Études de cas.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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