Overfished ocean strategy : powering up innovation for a resource-deprived world /

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"We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Zhexembayeva, Nadya
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, 2014.
Series:BK business book.
Subjects:
Sustainable development.
Recycling (Waste, etc.)
Scarcity.
Green marketing.
Natural resources > Management.
Développement durable.
Recyclage (Déchets, etc.)
Rareté (Économie politique)
Marketing vert.
Ressources naturelles > Gestion.
sustainable development.
recycling.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Development > Business Development.
BUSINESS & ECONOMICS > Green Business.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Natural resources > Management
Scarcity
Sustainable development
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S.
  • TU; V; W; Z; About the Author.

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