Analytics and dynamic customer strategy : big profits from big data /

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"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Tanner, John F.
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, 2014.
Sujets:
Customer relations.
Relationship marketing.
Big data.
Données volumineuses.
Marketing relationnel.
BUSINESS & ECONOMICS > Decision-Making & Problem Solving.
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