Exporting : the definitive guide to selling abroad profitably /
"Exporting: The Definitive Guide to Selling Abroad Profitably is the 'how to' manual on how to grow USA factories jobs. Step by step and easy to read." Drew Greenblatt, CEO, Marlin Steel"If you intend to grow your business beyond the U.S. border, Exporting: The Definitive Gu...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berkeley, CA :
Apress,
2013.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Building your foundations for exporting. Are you ready to export? ; Writing an export business plan ; Prepping for exports ; The human side of an export enterprise
- Creating and using online marketing platforms. Online fundamentals ; Creating a social media and networking presence ; Using e-commerce and social media sites as stepping stones to export success ; The e-commerce connectivity craze ; The mobile world at work ; Marketing your business worldwide
- Mapping out your export journey. Choosing a product to export ; Exploring your territory ; Preparing and adapting your product for the export marketplace ; Preparing your service for export ; Web design with the world in mind
- Developing sales and distribution capabilities. Finding cross-border customers ; Methods of exporting
- Managing the transaction. Transport, logistics, and fulfillment options ; Pricing and preparing quotations ; Getting paid ; Booking, marking, labeling, and insuring ; Documentation, export licensing, and other procedures
- Keep building your business. In pursuit of exceptional export service ; Cross-cultural learning
- The export journey. Global ethics ; International business travel and security tips ; Women business owners ; New frontiers in emerging markets ; The top ten export business markets
- Export mastery. Export success ; Essential keys to export success.