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Data crush : how the information tidal wave is driving new business opportunities /

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Surdak, Christopher
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2014.
©2014
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)