Data crush : how the information tidal wave is driving new business opportunities /
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mo...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
New York :
American Management Association,
©2014.
©2014 |
Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |