Data crush : how the information tidal wave is driving new business opportunities /

Show other versions (1)

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mo...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Surdak, Christopher
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2014.
©2014
Subjects:
Information technology > Management.
Marketing research > Data processing.
Business intelligence > Data processing.
Big data.
Technologie de l'information > Gestion.
Marketing > Recherche > Informatique.
Données volumineuses.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Information Management.
Data Mining.
Big data
Information technology > Management
Marketing research > Data processing
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items