Analytics in a big data world : the essential guide to data science and its applications /

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The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reve...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Baesens, Bart
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, [2014]
Subjects:
Big data.
Management > Statistical methods.
Management > Data processing.
Decision making > Data processing.
Données volumineuses.
Gestion > Méthodes statistiques.
Gestion > Informatique.
Prise de décision > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Big data
Decision making > Data processing
Management > Data processing
Management > Statistical methods
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really ...
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781119204183
1119204186
9781118892718
1118892712
9781118892749
1118892747
9781306685030
1306685036

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