Design thinking for entrepreneurs and small businesses : putting the power of design to work /

This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the la...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ingle, Beverly Rudkin (Author)
Format: Electronic eBook
Language:Inglés
Published: [Berkeley, CA] : Apress, [2013]
Subjects:
Management.
Small business.
Gestion.
management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Management
Small business
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction to Design Thinking
  • The Role of Research in Design Thinking
  • Designing a Business Strategy
  • Designing Live Customer Experiences
  • Designing Digital Customer Experiences
  • Designing Services and Service Delivery
  • Designing Marketing
  • Designing for Change
  • Designing for Growth
  • Case Studies
  • Metrics for Design Thinking
  • Glossary of Design Thinking Jargon
  • Resources.

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