Design thinking for entrepreneurs and small businesses : putting the power of design to work /

This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the la...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ingle, Beverly Rudkin (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Berkeley, CA] : Apress, [2013]
Temas:
Management.
Small business.
Gestion.
management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Management
Small business
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book is the first book on the subject for smaller businesses. Until now, design thinking - a methodology for solving business problems and identifying opportunities - has been the playground fro companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern and elsewhere.
Descripción Física:1 online resource (xvi, 152 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781430261827
143026182X

Ejemplares similares