How to set up & run a fashion label /

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Mead...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Meadows, Toby
Format: Electronic eBook
Language:Inglés
Published: London : Laurence King Pub., 2012.
Edition:2nd ed.
Subjects:
Clothing trade.
New business enterprises.
Nouvelles entreprises.
BUSINESS & ECONOMICS > Industries > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction: Find your way
  • Introduction to the fashion industry
  • Be your own boss
  • Business legal structure
  • What's in a name?
  • Working from home v setting up a studio
  • Jack-of-all-trades?
  • Know your market
  • Understanding trends
  • Product and image
  • Getting it made
  • Selling your collection
  • Get your message out
  • Finance.

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