Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business /

What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of tod...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rand, Paul (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : McGraw-Hill Education, [2014]
Sujets:
Branding (Marketing)
Marketing > Management.
Oral communication.
English language > Business English.
Stratégie de marque.
Marketing > Gestion.
Communication orale.
Anglais (Langue) > Anglais commercial.
branding.
English language > Business English
Marketing > Management
Oral communication
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