Brand you : turn your unique talents into a winning formula /

In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Purkiss, John
Otros Autores: Royston-Lee, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England : Pearson, ©2012.
Edición:2nd ed.
Temas:
Career development.
Business networks.
Branding (Marketing)
Success in business.
Career Mobility
Plan de carrière.
Réseaux d'affaires.
Stratégie de marque.
Succès dans les affaires.
branding.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Reference.
BUSINESS & ECONOMICS / Skills.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Brand You
  • Contents
  • Preface
  • Acknowledgements
  • About the authors
  • Why build your brand?
  • How do brands work?
  • Personal branding: the essentials
  • Your talents
  • Your values
  • Your purpose
  • Using archetypes to develop your brand
  • Staying focused
  • Explaining what you do
  • Telling your story
  • Aligning your CV with your brand
  • Your appearance, voice and behaviour
  • Charisma
  • Getting paid
  • Becoming more visible
  • Building your network
  • Building your brand online
  • Using social media to build your brand
  • Getting started with social media
  • Becoming famous
  • Protecting and extending your brand
  • Co-branding
  • Building a team
  • Conclusion
  • Appendix: Case studies
  • Recommended reading
  • Archetypes
  • Index.

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