Romancing the brand : how brands create strong, intimate relationships with customers /

Consumers aren't just using brands; they are engaging in rich, complex, ever-changing relationships, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brands they love. How can marketers cultivate and grow the deep relationships that ea...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Halloran, Tim, 1969-
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco : Jossey-Bass, [2014]
Édition:First edition.
Sujets:
Branding (Marketing)
Product management.
Customer relations.
Stratégie de marque.
Produits commerciaux > Gestion.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Product management
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Romance and the brand
  • Know yourself
  • Know your type
  • Meet memorably
  • Make it mutual
  • Deepen the connection
  • Keep love alive
  • Making up
  • Breaking up and moving on.

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