Romancing the brand : how brands create strong, intimate relationships with customers /

Consumers aren't just using brands; they are engaging in rich, complex, ever-changing relationships, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brands they love. How can marketers cultivate and grow the deep relationships that ea...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Halloran, Tim, 1969-
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Jossey-Bass, [2014]
Edition:First edition.
Subjects:
Branding (Marketing)
Product management.
Customer relations.
Stratégie de marque.
Produits commerciaux > Gestion.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Product management
Online Access:Texto completo (Requiere registro previo con correo institucional)

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