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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people /
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The Starbucks connection
- Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique
- Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside
- Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs
- Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products
- Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.