Know your shoppers : (collection) /

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion second...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Sorensen, Herb, 1944-, Hammond, Richard
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FT Press Delivers, ©2014.
Subjects:
Retail trade.
Consumer behavior.
Retail trade > Management.
Commerce de détail.
Consommateurs > Comportement.
Consumer behavior
Retail trade
Retail trade > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Inside the mind of the shopper : the science of retailing / Herb Sorensen
  • Smart retail : winning ideas and strategies from the most successful retailers in the world / Richard Hammond.

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