Developing B2B social communities : keys to growth, innovation, and customer loyalty /

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This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brooks, Margaret
Other Authors: Lovett, John J., Creek, Sam
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : CA Technologies Press : Apress, ©2013.
Subjects:
Business > Data processing.
Internet marketing.
Communication in marketing.
World Wide Web.
Internet
Gestion > Informatique.
Marketing sur Internet.
Communication en marketing.
Web.
BUSINESS & ECONOMICS > General.
Business > Data processing
Communication in marketing
Internet marketing
World Wide Web
Electronic books.
Online Access:Texto completo (Requiere registro previo con correo institucional)
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Developing B2B Social Communities Keys to Growth, Innovation, and Customer Loyalty /
Texto Completo
Electronic eBook
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