Hooked : how leaders connect, engage and inspire with storytelling /

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In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attra...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dolan, Gabrielle
Other Authors: Naidu, Yamini
Format: Electronic eBook
Language:Inglés
Published: Milton, Queensland : J. Wiley & Sons Australia, 2013.
Subjects:
Psychology, Industrial.
Communication in management.
Business communication.
Business presentations.
Leadership.
Storytelling.
Psychologie du travail.
Communication en gestion.
Communication dans l'entreprise.
Présentations (Affaires)
Art de conter.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • What is business storytelling?
  • The importance of business storytelling
  • Business storytelling styles
  • Crafting your stories
  • Making your stories shine
  • Practising and delivering stories
  • Secret storytelling business
  • Getting your stories out there
  • Implementing storytelling into your organisation
  • Giving it a go
  • Story index.

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