Cargando…
Social employee : how great companies make social media work /
Providing an in-depth exploration of what social business in practice looks like; this timely book addresses the need for strong leadership to define and build a culture that enables employees to not simply succeed; but to thrive. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2014]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn859159221 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130927s2014 nyua ob 001 0 eng d | ||
| 010 | |a 2013008757 | ||
| 040 | |a CDX |b eng |e pn |c CDX |d OCLCQ |d TEFOD |d OCLCO |d OCLCF |d YDXCP |d TEFOD |d IDEBK |d TOH |d UMI |d B24X7 |d OCLCO |d OCLCQ |d OCLCO |d TEFOD |d OCLCQ |d D6H |d OCLCQ |d OCLCO |d VT2 |d OCLCO |d OCLCQ | ||
| 019 | |a 857713258 |a 865506788 |a 1152986211 | ||
| 020 | |a 9781299826977 |q (electronic bk.) | ||
| 020 | |a 1299826970 |q (electronic bk.) | ||
| 020 | |a 0071816429 |q (electronic bk.) | ||
| 020 | |a 9780071816427 |q (electronic bk.) | ||
| 020 | |z 0071816410 | ||
| 020 | |z 9780071816410 | ||
| 029 | 1 | |a AU@ |b 000053305583 | |
| 029 | 1 | |a AU@ |b 000058065044 | |
| 029 | 1 | |a AU@ |b 000065315146 | |
| 029 | 1 | |a CHBIS |b 011322302 | |
| 029 | 1 | |a CHVBK |b 549784314 | |
| 029 | 1 | |a NZ1 |b 15254110 | |
| 029 | 1 | |a AU@ |b 000057230425 | |
| 035 | |a (OCoLC)859159221 |z (OCoLC)857713258 |z (OCoLC)865506788 |z (OCoLC)1152986211 | ||
| 037 | |a 513948 |b MIL | ||
| 037 | |a 46D99701-AF43-496A-910D-D4DBDF3F8832 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.1265 |b .B867 2014 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Burgess, Cheryl. | |
| 245 | 1 | 0 | |a Social employee : |b how great companies make social media work / |c Cheryl Burgess and Mark Burgess. |
| 260 | |a New York : |b McGraw-Hill Education, |c [2014] | ||
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The new normal : even change is changing -- The Bue focus marketing social employee möbius model -- Brands under pressure -- The social employee : lines blur between brands, employees, and customers -- IBM : making connections one employee at a time -- How Adobe manages social using guardrails -- How Dell learned to smac-u into social success -- How Cisco, a leading networking company, built a powerful employee network -- How the Southwest way creates competitive advantage -- AT & T : B2B social networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand value -- Finding education in the social university -- Building communities of shared interest -- How content marketing empowers social employees -- The blue focus marketing ten commandments of brand soul. | |
| 520 | |a Providing an in-depth exploration of what social business in practice looks like; this timely book addresses the need for strong leadership to define and build a culture that enables employees to not simply succeed; but to thrive. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Business networks. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Réseaux d'affaires. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Business networks. |2 fast |0 (OCoLC)fst00842802 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 700 | 1 | |a Burgess, Mark, |d 1949- | |
| 776 | 0 | 8 | |i Print version: |z 9781299826977 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071816410/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Books 24x7 |b B247 |n bkb00057450 | ||
| 938 | |a Coutts Information Services |b COUT |n 26088636 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis26088636 | ||
| 938 | |a YBP Library Services |b YANK |n 12081108 | ||
| 994 | |a 92 |b IZTAP | ||