Relationship marketing : creating stakeholder value /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Christopher, Martin
Other Authors: Payne, Adrian, Ballantyne, David
Format: Electronic eBook
Language:Inglés
Published: Oxford, U.K. ; Burlington, Mass. : Butterworth-Heinemann, 2008, ©2002.
Subjects:
Relationship marketing.
Customer relations > Management.
Marketing.
Marketing
Marketing relationnel.
marketing.
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