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Measuring the user experience : collecting, analyzing, and presenting usability metrics /

This book provides the quantitative analysis training that UX and web professionals need to collect a broader range of data about the user experience. It covers emotional engagement, personas, keystroke analysis, and net promoter score, and examines how new technologies coming from neuro-marketing a...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Tullis, Tom (Thomas)
Otros Autores:	Albert, Bill (William)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Waltham, MA : Morgan Kauffmann/Elsevier, ©2013.
Edición:	2nd ed.
Temas:	User interfaces (Computer systems) User interfaces (Computer systems) > Measurement. Measurement. Technology assessment. Interfaces utilisateurs (Informatique) Mesure. Technologie > Évaluation. measuring.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)