Measuring the user experience : collecting, analyzing, and presenting usability metrics /

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This book provides the quantitative analysis training that UX and web professionals need to collect a broader range of data about the user experience. It covers emotional engagement, personas, keystroke analysis, and net promoter score, and examines how new technologies coming from neuro-marketing a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tullis, Tom (Thomas)
Other Authors: Albert, Bill (William)
Format: Electronic eBook
Language:Inglés
Published: Waltham, MA : Morgan Kauffmann/Elsevier, ©2013.
Edition:2nd ed.
Subjects:
User interfaces (Computer systems)
User interfaces (Computer systems) > Measurement.
Measurement.
Technology assessment.
Interfaces utilisateurs (Informatique)
Mesure.
Technologie > Évaluation.
measuring.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Background
  • Planning
  • Performance metrics
  • Issues based metrics
  • Self-reported metrics
  • Behavioral and physiological metrics
  • Combined and comparative metrics
  • Special topics
  • Case studies
  • Ten keys to success.

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