Measuring the user experience : collecting, analyzing, and presenting usability metrics /

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This book provides the quantitative analysis training that UX and web professionals need to collect a broader range of data about the user experience. It covers emotional engagement, personas, keystroke analysis, and net promoter score, and examines how new technologies coming from neuro-marketing a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tullis, Tom (Thomas)
Otros Autores: Albert, Bill (William)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kauffmann/Elsevier, ©2013.
Edición:2nd ed.
Temas:
User interfaces (Computer systems)
User interfaces (Computer systems) > Measurement.
Measurement.
Technology assessment.
Interfaces utilisateurs (Informatique)
Mesure.
Technologie > Évaluation.
measuring.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book provides the quantitative analysis training that UX and web professionals need to collect a broader range of data about the user experience. It covers emotional engagement, personas, keystroke analysis, and net promoter score, and examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0124157815
9780124157811

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