Managing markets : managing markets and customers.

Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic eBook
Language:Inglés
Published: Oxford, UK ; Burlington, MA : Pergamon Flexible Learning, Ã2009.
Edition:Rev. ed.
Series:Management extra.
Subjects:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Consumer satisfaction.
Marketing > Gestion.
Consommateurs > Comportement.
Consommateurs > Satisfaction.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Physical Description:1 online resource (1 volume) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781136383168
1136383166

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