The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity /

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"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sect...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Laidler-Kylander, Nathalie
Other Authors: Stenzel, Julia Shepard, 1964-
Format: Electronic eBook
Language:Inglés
Published: San Francisco, CA : Jossey Bass, A Wiley Brand, [2014]
Edition:First edition.
Subjects:
Nonprofit organizations > Management.
Nonprofit organizations > Marketing.
Associations sans but lucratif > Gestion.
Associations sans but lucratif > Marketing.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
Nonprofit organizations > Management
Nonprofit organizations > Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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