Maximize your social : one-stop guide to building a social media strategy for marketing and business success /

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Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schaffer, Neal
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2013.
Subjects:
Branding (Marketing)
Customer relations.
Social media.
Information technology > Management.
Social Media
Stratégie de marque.
Médias sociaux.
Technologie de l'information > Gestion.
branding.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction
  • Reality check : the permeating trends of social media & social business
  • A social media strategy : the framework for the ever-changing world of social media
  • Determining objectives and background for your social
  • Audit your social
  • Acknowledgments.

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