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|a Maximize your social :
|b one-stop guide to building a social media strategy for marketing and business success /
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|a Hoboken :
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|a Includes index.
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|a Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
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|a Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right.
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|a Schaffer, Neal.
|t Maximize your social.
|d Hoboken : Wiley, 2013
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