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The myths of creativity : the truth about how innovative companies and people generate great ideas /
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
San Francisco :
Jossey-Bass,
[2014]
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| Edition: | First edition. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Cover; Title page; Copyright page; Dedication; Contents; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Notes; Acknowledgments; About the Author; Index.