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The myths of creativity : the truth about how innovative companies and people generate great ideas /
"How to get past the most common myths about creativity to design truly innovative strategies. We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we m...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco :
Jossey-Bass,
[2014]
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| Édition: | First edition. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |