Social media engagement for dummies /

Annotation

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sherman, Aliza
Other Authors: Smith, Danielle Elliott
Format: Electronic eBook
Language:Inglés
Published: Hoboken : John Wiley & Sons, Inc., 2013.
Series:--For dummies.
Subjects:
Advertising > Social aspects.
Internet marketing > Social aspects.
Online social networks.
Consumer behavior.
Publicité > Aspect social.
Marketing sur Internet > Aspect social.
Réseaux sociaux (Internet)
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Social aspects
Consumer behavior
Online social networks
Handbooks and manuals
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction
  • The basics of social media engagement
  • Exploring the elements of social media engagement
  • Examining the basic engagement tools
  • Engaging through additional social channels
  • Leveraging audio and video for engagement
  • The part of tens.

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