Kotler, P. (2008). Rethinking marketing: Sustainable market-ing enterprise in Asia (2nd ed.). Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. 2nd ed. Singapore: Pearson/Prentice Hall, 2008.
MLA (8th ed.) CitationKotler, Philip. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. 2nd ed. Pearson/Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.