The smarter startup : a better approach to online business for entrepreneurs /

Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this b...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cabage, Neal
Other Authors: Zhang, Sonya
Format: Electronic eBook
Language:Inglés
Published: [San Francisco?] : New Riders, 2013.
Subjects:
Entrepreneurship.
New business enterprises.
Electronic commerce.
Internet marketing.
Entrepreneurship
Entrepreneuriat.
Nouvelles entreprises.
Commerce électronique.
Marketing sur Internet.
entrepreneurs.
Business & Economics.
Economic Theory.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Why become an entrepreneur?
  • What's the big idea?
  • Do your research
  • Timing is everything
  • Competition and positioning
  • Business models
  • Setting up your business
  • Developing your product
  • Going to market
  • Optimization.

Similar Items