Letting go of the words /

Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the i...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Redish, Janice
Format: Electronic eBook
Language:Inglés
Published: Waltham, MA : Morgan Kaufmann, ©2012.
Edition:2nd ed.
Subjects:
Web site development.
Web sites > Design.
Online authorship.
Sites Web > Développement.
Sites Web > Conception.
Internet > Art d'écrire.
Online authorship
Web site development
Web sites > Design
Textproduktion
Online-Medien
Website
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Content! Content! Content!
  • Planning: purposes, personas, conversations
  • Interlude 1: content strategy
  • Designing for easy use
  • Starting well: home pages
  • Getting there: pathway pages
  • Breaking up and organizing content
  • Focusing on conversations and key messages
  • Interlude 2: finding marketing moments
  • Announcing your topic with a clear headline
  • Including useful headings
  • Interlude 3: the new life of press releases
  • Tuning up your sentences
  • Using lists and tables
  • Interlude 4: legal Information can be clear
  • Writing meaningful links
  • Using illustrations effectively
  • Getting from draft to final
  • Interlude 5: creating an organic style guide
  • Test! Test! Test!

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