Advanced social media marketing : how to lead, launch, and manage a successful social media program /

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isnt whether to take your business onto social media platformsbu...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Funk, Tom, 1965-
Format: Electronic eBook
Language:Inglés
Published: [New York] : Apress : Distributed to the Book trade worldwide by Springer Science+Business Media, ©2013.
Subjects:
Social media > Marketing.
Internet marketing.
Social marketing.
Marketing > Management.
Marketing sur Internet.
Marketing social.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Marketing > Management
Social marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The business case
  • Best practices
  • The platforms
  • Advertising and promotion
  • Facebook advertising
  • Advertising on Twitter and other networks
  • Operations
  • Measuring success
  • Advanced social media campaigns
  • Power up your platform
  • Bringing it all together.
  • The business case
  • Best practices
  • The platforms
  • Advertising and promotion
  • Facebook advertising
  • Advertising on Twitter and other networks
  • Operations
  • Measuring success
  • Advanced social media campaigns
  • Power up your platform
  • Bringing it all together.

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