The crowdfunding revolution : how to raise venture capital using social media /

Providing a wealth of information that will make your crowdfunding efforts more efficient and productive; this groundbreaking guide explains the ins and outs of raising investment capital by using social media technologies to draw small sums of money from an almost countless number of sources. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lawton, Kevin
Other Authors: Marom, Dan, 1979-
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2013.
Subjects:
New business enterprises > Finance.
Venture capital.
Social media > Economic aspects.
Online social networks.
Capital à risques.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
Finance.
Business & Economics.
Financial Management & Planning.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • I. The road here
  • The rise of the crowd
  • The decline of established financing
  • The decline of outlier identification
  • The emergence of early financing
  • The rise of crowdfunding
  • II. The crowdfunding campaign
  • Benefits
  • The artful ask
  • The journey
  • III. The road ahead
  • Infrastructure and ecosystems
  • Prediction markets and mining the collective IQ
  • The intersection with crowdsourcing
  • The new investment models
  • Regulation and policy status
  • Regulation and policy directions.

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