Lean analytics : use data to build a better startup faster /

"Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean analytics steers you in the right direction. This book shows you how to validate your initial ide...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Croll, Alistair
Other Authors: Yoskovitz, Benjamin
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, CA : O'Reilly Media, 2013.
Edition:1st ed.
Series:Lean series.
Subjects:
New business enterprises.
Entrepreneurship.
Success in business.
Marketing research.
Consumers > Research.
Entrepreneurship
Nouvelles entreprises.
Entrepreneuriat.
Succès dans les affaires.
Marketing > Recherche.
Consommateurs > Recherche.
entrepreneurs.
BUSINESS & ECONOMICS > Marketing > Research.
Marktforschung
Unternehmensgründung
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. 1. Stop lying to yourself
  • pt. 2. Finding the right metric for right now
  • pt. 3. Lines in the sand
  • pt. 4. Putting lean analytics to work.

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