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|a Kingdon, Matt.
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245 |
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|a The science of serendipity :
|b how to unlock the promise of innovation in large organisations /
|c Matt Kingdon.
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260 |
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|a Chichester :
|b Wiley,
|c ©2012.
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300 |
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|a 1 online resource (vii, 246 pages) :
|b illustrations (chiefly color)
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336 |
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|a text
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|a Includes bibliographical references and index.
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0 |
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|a Introduction. The Real Heroes of Innovation. -- The Protagonist. 'Captain One Minute, Pirate the Next': The qualities innovators need to succeed in a corporate environment. -- The Quest for Provocation. The Deliberate Management of Inspiration: Tackling the unknown, finding new insights to solve old problems and challenging the status quo. -- Making Ideas Real. The Innovator's Favourite Weapon: A philosophy and approach for developing, validating and selling ideas. -- Collision Course. Creating Space for Serendipity: How the physical environment can be used to promote innovation. -- Battling the Corporate Machine. Navigating Naysayers and the Inevitable Organisational Barriers: How corporate innovators succeed ; A Call to Arms ; Thanks ; Sources ; Index.
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|a "Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it's corporate innovators battling within large, established organisations who are the field's real heroes. Tapping into 20 years of experience on the front lines of innovation--bringing new products and services to market and helping organisations become more creative--Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see--and seize--opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioner's observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If you're looking for a guide in your fight against the corporate machine, this is the business book for you."--Publisher's website.
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546 |
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|a English.
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590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
|
0 |
|a Success in business.
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650 |
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0 |
|a Creative ability in business.
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650 |
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6 |
|a Succès dans les affaires.
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650 |
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6 |
|a Créativité dans les affaires.
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650 |
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7 |
|a Creative ability in business
|2 fast
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650 |
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7 |
|a Success in business
|2 fast
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776 |
0 |
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|i Print version:
|a Kingdon, Matt.
|t Science of serendipity.
|d Chichester : Wiley, ©2012
|w (DLC) 2012538778
|
856 |
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0 |
|u https://learning.oreilly.com/library/view/~/9781118478103/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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