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Display advertising : an hour a day /
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Sybex,
[2012]
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn829406042 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 130308s2012 xx a o 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d UAB |d AU@ |d CEF |d VLY |d OCLCO |d OCLCQ | ||
| 019 | |a 1162252071 | ||
| 020 | |z 9781118179710 |q (pbk.) | ||
| 020 | |z 1118179714 |q (pbk.) | ||
| 020 | |a 1283592444 | ||
| 020 | |a 9781283592444 | ||
| 020 | |a 9786613904898 | ||
| 020 | |a 6613904899 | ||
| 020 | |a 1118227344 | ||
| 020 | |a 9781118227343 | ||
| 029 | 1 | |a AU@ |b 000067105975 | |
| 035 | |a (OCoLC)829406042 |z (OCoLC)1162252071 | ||
| 037 | |a CL0500000198 |b Safari Books Online | ||
| 050 | 4 | |a HF6146.I58 |b B55 2012 | |
| 082 | 0 | 4 | |a 659.144 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Booth, David. | |
| 245 | 1 | 0 | |a Display advertising : |b an hour a day / |c David Booth and Corey Koberg. |
| 260 | |a [Place of publication not identified] : |b Sybex, |c [2012] | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Sybex serious skills | |
| 588 | 0 | |a Online resource; title from PDF cover (Safari, viewed Mar. 8, 2013). | |
| 500 | |a Date of publication from resource description page. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1 : planning your campaigns -- Month 2 : targeting your audience -- Month 3 : building your first display campaign -- Month 4 : creating image ads -- Month 5 : video ads -- Month 6 : launch and measure your campaign's performance -- Month 7 : optimizing the performance of your campaigns -- Month 8 : advanced topics -- Month 9 : using LinkedIn and Facebook display ads. | |
| 520 | |a A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 700 | 1 | |a Koberg, Corey, |d 1977- | |
| 776 | |z 1-118-24029-4 | ||
| 776 | |z 1-118-17971-4 | ||
| 830 | 0 | |a Serious skills. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118240298/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||