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60-minute brand strategist : the essential brand book for marketing professionals /
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articu...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, New Jersey :
Wiley,
2013.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
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