The new rules of lead generation : proven strategies to maximize marketing ROI /

Results-driven strategies for lead-generation marketing success.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, David T.
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, American Management Association, [2013]
Subjects:
Marketing > Management.
Strategic planning.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Green Business.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction: who should read this book?
  • What is lead-generation marketing?
  • Defining your leads
  • Developing your lead-generation strategy
  • Using lead-generation tactics
  • Calculating the costs
  • Lead-generation marketing tactics
  • Introduction to online lead-generation advertising
  • Search engine marketing
  • Social media advertising: Part I: Facebook and LinkedIn
  • Social media advertising: Part II: Twitter advertising
  • Display advertising
  • Selecting and targeting a mailing or contact list
  • E-mail marketing
  • Direct mail marketing
  • Cold calling
  • Trade shows
  • Integrated lead-generation marketing
  • Notes
  • Index.

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