Using technology to sell : tactics to ratchet up results /

"Shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting to customers w...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: London, Jonathan, Lucas, Martin, 1977- (Author)
Format: Electronic eBook
Language:Inglés
Published: [New York] : New York : Apress ; Distributed to the Book trade worldwide by Springer-Verlag New York, ©2012.
Subjects:
Target marketing.
Consumer behavior.
Selling > Technological innovations.
Sales management.
Cibles (Marketing)
Consommateurs > Comportement.
Vente > Innovations.
Ventes > Gestion.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Consumer behavior
Sales management
Selling > Technological innovations
Target marketing
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Technology is changing selling
  • What hasn't changed
  • Foundation : the sales process
  • Technologies used in selling
  • Using social media to sell
  • Using technology at Each stage of the sale
  • Using technology in managing your sales team
  • The new landscape
  • Selling to X
  • Appendix. Tips and tactics.

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