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Converge : transforming business at the intersection of marketing and technology /
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and bus...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, New Jersey :
Wiley,
[2013]
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |