Built-in social : essential social marketing practices for every small business /

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How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and servic...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Korhan, Jeff, 1957-
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Wiley, 2013.
Subjects:
Social marketing.
Small business.
Marketing social.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Entrepreneurship.
Direct.
Small business
Social marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Preface
  • Introduction
  • Attraction : your essential content marketing strategy
  • How the social web works
  • Designing your business around social
  • Every business is now a media company
  • Engagement : social networking and marketing
  • Communities are the new markets.

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