Market Your Way to Growth : 8 Ways to Win.

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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kotler, Philip
Other Authors: Kotler, Milton
Format: Electronic eBook
Language:Inglés
Published: New York : Wiley, 2012.
Subjects:
Marketing.
Customer relations > Management.
Relationship marketing.
Marketing
Marketing relationnel.
marketing.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Beziehungsmarketing.
Erfolgsfaktor.
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