The Apple experience : secrets to building insanely great customer loyalty /

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gallo, Carmine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Apple Computer, Inc.
Customer services.
Consumer satisfaction.
Creative thinking.
Consumer Behavior
Service à la clientèle.
Consommateurs > Satisfaction.
Consumer satisfaction
Creative thinking
Customer services
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Enriching lives
  • Dream bigger
  • Hire for smiles
  • Cultivate fearless employees
  • Build trust
  • Foster a feedback loop
  • Develop multitaskers
  • Empower your employees
  • Follow Apple's five steps of service
  • Reset your customer's internal clock
  • Sell the benefit
  • Unleash your customer's inner genius
  • Create wow moments
  • Rehearse the script
  • Deliver a consistent experience
  • Eliminate the clutter
  • Pay attention to design details
  • Design multisensory moments
  • The soul of Apple.

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