Return on influence : the revolutionary power of Klout, social scoring, and influence marketing /

Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schaefer, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Online social networks.
Social media > Marketing.
Social influence.
Réseaux sociaux (Internet)
Influence sociale.
Sociology & Social History.
Social Sciences.
Social Change.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The rise of the citizen influencer
  • Igniting epidemics
  • The new rules of online influence
  • Social proof and reciprocity
  • Content : the seventh weapon
  • Personal influence : the marketer's holy grail
  • Klout and the evolution of influence marketing
  • Controversy and turmoil
  • The business benefits of social influence
  • How to increase your Klout score
  • The future of social scoring
  • Social influence : a personal view.

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