Return on influence : the revolutionary power of Klout, social scoring, and influence marketing /

Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schaefer, Mark
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Online social networks.
Social media > Marketing.
Social influence.
Réseaux sociaux (Internet)
Influence sociale.
Sociology & Social History.
Social Sciences.
Social Change.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The rise of the citizen influencer
  • Igniting epidemics
  • The new rules of online influence
  • Social proof and reciprocity
  • Content : the seventh weapon
  • Personal influence : the marketer's holy grail
  • Klout and the evolution of influence marketing
  • Controversy and turmoil
  • The business benefits of social influence
  • How to increase your Klout score
  • The future of social scoring
  • Social influence : a personal view.

Similar Items