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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing /
Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 007 | cr unu|||||||| | ||
| 008 | 121126s2012 nyua ob 001 0 eng d | ||
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| 019 | |a 785336492 |a 817067308 |a 889201450 | ||
| 020 | |a 9780071791106 |q (electronic bk.) | ||
| 020 | |a 0071791108 |q (electronic bk.) | ||
| 020 | |z 9780071791090 | ||
| 020 | |z 1280118067 | ||
| 020 | |z 9781280118067 | ||
| 020 | |z 0071791094 |q (alk. paper) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Schaefer, Mark. | |
| 245 | 1 | 0 | |a Return on influence : |b the revolutionary power of Klout, social scoring, and influence marketing / |c Mark W. Schaefer. |
| 246 | 3 | 0 | |a Revolutionary power of Klout, social scoring, and influence marketing |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Social influence. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 6 | |a Influence sociale. | |
| 650 | 7 | |a Online social networks. |2 fast |0 (OCoLC)fst01741311 | |
| 650 | 7 | |a Social influence. |2 fast |0 (OCoLC)fst01122536 | |
| 650 | 7 | |a Sociology & Social History. |2 hilcc | |
| 650 | 7 | |a Social Sciences. |2 hilcc | |
| 650 | 7 | |a Social Change. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Schaefer, Mark. |t Return on influence. |b 1st ed. |d New York : McGraw-Hill, ©2012 |z 9780071791090 |w (DLC) 2011052315 |w (OCoLC)768172584 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071791090/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6257404 | ||
| 938 | |a Internet Archive |b INAR |n returnoninfluenc0000scha | ||
| 994 | |a 92 |b IZTAP | ||