Relentless innovation : what works, what doesn't--and what that means for your business /

Given today's business landscape-increasing customer demand, global competition, lower trade barriers-being good isn't enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Phillips, Jeffrey, 1963-
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Technological innovations > Management.
Creative ability in business.
New products.
Innovations > Gestion.
Créativité dans les affaires.
Creative ability in business
New products
Technological innovations > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The mythology of innovation
  • The real barriers to innovation: business as usual and middle management
  • How things work today
  • What relentless innovators have in common
  • The antagonist
  • The usual suspects
  • Creating an innovation business as usual approach
  • What happens to the middle managers?
  • Shifting your operating model to balance efficiency and innovation
  • Results of the shift.

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