The handbook of strategic public relations and integrated marketing communications /

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Caywood, Clarke L., 1947-
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, Ã2012.
Edition:2nd ed.
Subjects:
Public relations > Handbooks, manuals, etc.
Communication in management > Handbooks, manuals, etc.
Communication in marketing > Handbooks, manuals, etc.
Relations publiques > Guides, manuels, etc.
Communication en gestion > Guides, manuels, etc.
Communication en marketing > Guides, manuels, etc.
Communication in management.
Communication in marketing.
Public relations.
Handbooks and manuals.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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